Totally
obsessed with web style SEO and now social networking, as modern-day photo
printers we often overlook conventional ads such as print!
The most
essential way of printed content is the humble cards -but how powerful can they
be?
The answer
is - they are really crucial: at organization events, meeting customers
experience to deal with, or when we just happen to run into someone we might
want to do organization with. How are these essential connections going to
contact you? Having cards is a essential way of promoting yourself in the
physical environment and we'll see later in the internet.
Because the
cards is the essential item of security with your connections details that you
give to real people, you really need to invest the same time and energy into
developing your cards that you do when developing a web page. You'll need your
cards to serve as a sort of mini portfolio that displays your skills and start
to make a product for you.
The
conventional cards is 2″ x 3.5″, in either straight or scenery orientation. The
scenery is more conventional, but lots of people and companies now opt for
straight layouts.
There are
many benefits to using this conventional dimension, the main one being that
it's generally less costly because it's the most used. It will fit in
conventional cards holders and its immediately recognizable as a cards -
essential if you are trading with foreign customers.
But these
days the world is your oyster because most contemporary photo printers can set
up cutter-guides to cut virtually any style for a more dramatic impact.
Wacky shapes
can be used or maybe just the conventional rectangle but with rounded corners
to connect a softer, more creative product identity.
You might
though go for a custom type - maybe picking up on your logo, hero product or
style.
Or go for
over-sized or under-sized cards are growing in popularity. All of these
form-factors will help you make an impact and more memorable.
Folded cards
are yet another option and allow you to describe your organization proposition
more completely.
Materials
and Publishing processes
You need to
think about the cardstock you use and the make process. A thicker cards will
connect top quality and will increase product perception, but its more costly.
Digital make is cheaper in low runs, but Litho looks better - and again creates
a stronger picture of top quality.
Think also
about the cards color - before printing - most cards are printed on either
cream or white inventory. But you can choose any color so ask your designer for
the options to make the picture you are seeking for your organization.
Texture is
also essential. Do you want your cards glossy (can't write on the back), smooth
or rough? Do you want spot varnish to 'lift' a particular style on the cards or
maybe you want to use a content that you supply or your products are manufactured
from - for example, plastic or wood - these will connect immediately what your
organization is all about.
How many
colors, one color, conventional 4 colors or event 4 colors and specials? More
color is not necessarily better - is your communication better with less?
Whatever you
do your cards must reflect your overall promotion - and if it's the first item
of promotion you are producing, then make sure the style can be scaled to
websites, newsletters and other types of promotion security. There must be a
common style theme throughout all the places that customers will find out about
you and your organization for maximum impact. This is really essential.
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